WHOOP designs fitness bands that are always on, worn day and night, built to disappear into life while quietly doing the work. For the holiday campaign, the focus was on communicating that quiet permanence through the product itself, without lifestyle cues or narrative distraction.

We crafted a system of minimal product visuals centered on material, finish, and detail. Each band is presented in its own isolated scene, as well as together in choreographies of intentional movement. Metal retains its precision, fabric reveals its weave, and the integrity of each material is allowed to speak for itself.

The resulting assets were built to live flexibly within WHOOP’s broader holiday campaign, across multiple applications.