Panter & Tourron designed a lamp called the Signal lamp for Raawi. The client ask was to present and illustrate this new product in a familiar setting, such as a house or a comfortable interior space. Alternating between detail shots and more contextual shots, the film aims to show the new product in a human setting.

Drawing inspiration from scandinavian living spaces, the interior shots as well as the product shots are aiming for a natural and timeless vibe. Image grain, sublte depth of field, slow camera movements with slight imperfections all add to the human-ness of the visuals, also further heroing the product story of the Signal lamp.