“Victory Lap” — Nike’s high-energy runway show at the West Bund Art Center during Shanghai Fashion Week FW25.

The show marked a milestone moment—not only for Nike, but for women in sport. Inspired by the spirit of running, Victory Lap paid tribute to the strength, style, and achievements of female athletes, capturing what it means to lead from the front—on the track and in life.

Services Généraux and Anti Studio created the visuals and sound design for the show, including a massive 360º screen installation that wrapped around both the runway and the audience. The set, shaped like a running track, offered the perfect opportunity to explore performance-driven visuals—blending elements like stadium lighting, heat-inspired effects, and dynamic light play with digital motion compositions. 

Together with Studio Jarvis.