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Nike Space Hippie

During the preparations for the opening of the Nike HOI on the Champs-Elysées, Nike France got in touch for bespoke web and POS content around the new Space Hippie line of footwear.

This footwear was an innovation for Nike as it was among the first to feature an elevated percentage of recycled materials in its makeup. As such, our creative proposals centered mainly around this characteristic.

The content produced was to be displayed on a specific kind of holographic display inside the HOI, which induced certain choices - like the black backgrounds - in order to fully play to the strengths of the medium. Sims, footwear models and graphical elements were all executed in-house after validation of the creative proposal by Nike France.