For the release of Nike's latest crossfit shoe, the Metcon 8, we envisonned and created a fully CGI film. Featuring a visual metaphor that ties into the benefits of the product, macro and micro product shots showing the scale of the product's details, and simple product focus shots, the film is a playful take on the Metcon line of products.

One main goal for this project was to tell the product story of the Metcon in a way that would hero and emphasize durability, breathability, and intuitive comfort.