We created a series of fully CGI assets for Le Gramme's iconic bracelet, the "câble". Inspired by the fields of industrial design, the Parisian jewelry brand wanted to showcase their iconic design in a minimalistic environment, with razor sharp lights, immaculate grey sands and of course no imperfections whatsoever.

The "câble" is displayed in a series of tableaux, one where it is seen worn, one in a complete vacuum with beautiful product lighting, and finally one with grey sands, inspired by the texture of polishing compounds or polishing processes. The end result is a main film with bespoke sound design and a series of stills featuring the bracelet.