At the heart of the Lancôme Génifique universe lies the idea of a star reborn, an icon transformed through the fusion of science and emotion. 

Building on last year’s launch of Lancôme Génifique Ultimate Serum, we collaborated with Lancôme and AKQA Paris once again to expand this visual universe, as the Génifique line evolved to include Génifique Eye and Génifique Essence.

The forces of the universe come into play to reveal each product’s defining strength: the Eye’s magnetic gaze, the Essence’s weightless suspension in zero gravity, and the Serum’s powerful yet soft chain reaction.

Anti Studio shaped the product imagery that defines this expanding world. Seen across global markets, from flagship displays to digital platforms, these visuals continue to position Génifique as a symbol of elevated, science-driven beauty: ever evolving, ever luminous.