Jordan are launching Luka Dončić game shoes, the Luka II. With the rise of AI generative tools and filters on platforms such as Tik Tok, a strong creative direction and narrative was put in place by the Jordan brand ; Luka would be battling his own AI alter ego, only winning thanks to his new game shoes.

In the context of this narrative, we created a series of visuals for the campaign, using tools such as image generative AIs, and of course CGI. We produced visuals for the international reveal of the shoe, as well as explanatory visuals that highlight the many new features and design choices of the Luka II.