For Jordan's Dubai store opening, Anti-Studio created a series of visuals inspired by the themes of oasis, the desert, and the city of Dubai itself ; with a strong visual leitmotiv, the jumpman logo.

Featuring dramatic - sometimes stormy skies, the desert, heat, and buildings, the fully CGI film takes the viewer on a journey accross the Dubai landscape. Slowly progressing through this visual narrative, successive tableaux are shown until the camera gets to the city : there, concrete and glass textures take over. Hinting to the idea of the Dubai mall, western features but also traditional architectural elements.