Jordans have always been about doing what’s never been done, and making it look easy. The Air Jordan 40 carries that spirit into a new era, built not just for today’s game, but for the kid who’s about to make the impossible look easy.

Anti Studio had the pleasure of bringing this vision to life through CGI: a celebration of innovation, energy, and the relentless drive to push things forward. We created detail-driven product shots, an exploded view of its breakthrough cushioning, and a heritage film tracing the journey from AJ1 to AJ40 — connecting four decades of legacy to the future of the game.