Jimmy Fairly Megalab capsule

Jimmy Fairly designed their "Megalab" capsule collection in collaboration with AI. For the launch campaign of the capsule, the french eyewear brand tasked us with creating both CGI and AI visuals highlighting this particular process.

On one hand, we began playing with the notions of machine learning and AI, and we created a visual narrative focused on this one of a kind collaboration in CGI ; using the advanced computer aided techniques of 3D printing and topology optimization. 

On the other hand, we created fully artificial images of runway, as if the brand had organized a show. The models, products, decor are completely generated by AI using both Midjourney and Stable Diffusion.