Ikea
Along with Bakken & Baek, Anti-Studio directed the manifesto film for "Everyday experiments" by Space10, Ikea's living-experimentations laboratory.
The aim for the Everyday Experiment project was to create a series of digital CGI experiments that explore new ways of interacting with the spaces we live in. These CGI experiments were conducted by many different studios, and published on a web-based platform designed and developed by the SPACE10 team and IKEA, in partnership with Norgram and Set Snail.
To communicate IKEA's intention behind the Everyday Experiments platform in a compelling way, the client wanted to develop a short video that visualises the diverse activites and spaces that define the texture of our everyday lives, while giving a playful glimpse into how technology could enhance this sentiment of the everyday, in years to come.