Converse X Fragment

For the launch of the Converse x Fragment collection, we created a series of still and animated visuals showcasing the new hoodie, jacket, and the new - but also iconic - Converse Weapon basketball shoe.

The creative for this imagery is largely inspired by the young, old school life of the 80s and 90s ; echoing the original Converse Weapon basketball shoe, which was released in the same time period. In order to twist the brief into a more contemporary approach, we created video-game inspired visuals. The combination of visuals of today's digital native "youth", video game players, and the timeless Converse Weapon design make for striking and energizing visuals.