Duo Erik Vaage and Rasmus Nilsson were working on a refresh of the identity of design studio Branch Creative when they got in touch to produce new visuals of past projects. Existing photography or renders of the products being orientated for e-commerce at that time, the wish was to produce visuals that were more staged and editorial in nature.

Initial discussions were focused on conceptual proposals for each image and finding a balance between playing to each object's strengths and creating a continuity between visuals. Special care was taken to ensure that the look of the CGI objects matched Branch's previous imagery.

The result is a series of stills which contribute strongly, through their atmosphere, to Branch's rebrand. They also outline a new editorial direction which should allow Branch to stick to this tone with visuals for any new and upcoming projects.