Asics Meta Speed

Distance Store got in touch with Anti-Studio to produce a fully CGI film. In this project, we have brought Asics's innovative running shoe, the Metaspeed, to the forefront. Through carefully crafted visuals, we showcase the shoe's unique features, including a metal plate for stability, a foam sole for comfort, and a sleek design.

The film incorporates motion blur and grain effects to capture the shoe in action, highlighting its speed and agility. Inspired by south african landscapes, we tell the freeing feeling of running at dawn through an evocative color palette. Thanks to carefully peppered moody shots throughout the edit, we unveil the exceptional performance of the metaspeed through the lens of CGI animation.