For the release of the latest F50 boot, Adidas tasked us with the creation of a few short videos each showcasing one product benefit, and featuring world class football athletes such as Lionel Messi, Linda Caicedo, Trinity Rodman, and Rafael Leao. Each athlete got their own film, each telling the idea of speed, lightness, or other more specific product details.

The project took our team on a worldwide shoot to accomodate for the athlete's tight schedules, with the challenge of having the final video placing them all in the same room, interacting with each other : The Assembly.

Our team worked hand-in-hand with London based agency The Midnight Club, creating striking CGI visuals with one singular strong art direction approach, as well as with visual effects and CGI talents.