Exploring the surreal relationship between real estate and Bitcoin’s rise from 2012 to 2025, Coinbase’s “House” campaign contrasts the depreciating reality of the U.S. dollar with the appreciating nature of Bitcoin. Through a satirical yet visually striking narrative, it weaves humour, tragedy, and the absurdity of modern life into a story that feels both personal and universal. The result is a cinematic metaphor for value, inflation, and the strange times we live in.

Entirely crafted in CGI by Anti Studio, the campaign offers a speculative lens on how we think about money, ownership, and the future.