Blurring the lines between street and trail, the Merrell SpeedARC Surge and SpeedARC Matis redefine fast hiking with sneakers engineered for seamless transitions and comfort. Merrell’s groundbreaking SpeedARC midsole system features FlexPlate™ technology, delivering fluid movement and propulsion—empowering wearers to move freely through any environment.

To bring this spirit of innovation to life, Anti Studio created three CGI films built around the themes of transformation, metamorphosis, and flight. These concepts served as visual metaphors for the SpeedARC technology, emphasising its lightweight design and dynamic energy. The resulting narrative captures the sensation of flight—inviting movement, freedom, and bold exploration.